A seminar on "Personal Branding" was organized for ISEC students
October 18, 2022
On the initiative of the Public Relations and Career Department of International Scientific-Educational Centre of the NAS RA, on October 14, a seminar on "Personal Branding" was organized for students.
In the digital age, personal branding has become especially important, with proper application of which a person can appear in the best light and stand out from others. We live in a competitive world where everyone is vying for the same job, customers and opportunities. And to stand out from the crowd, it's important to develop a strong personality or develop a unique combination of skills and experience that will make you competitive among employers. So, how to competently build the path of identity and authority of an individual or business which includes identification of the right strategy, consistent maintenance of the appearance, and provision of both online and offline communication techniques? Thereafter, in order to respond to all these students concerns, the Public Relations and Career Department of the Center invited Hrachuhi Mirzoyan, communication and personal branding specialist, who kindly agreed to share her experience.
Throughout the seminar H. Mirzoyan presented in detail to the students the core essence of personal branding in general, which is considered to be so important nowadays. H. Mirzoyan also touched on employer branding as an attractive image for finding the best candidate and talent hunting.
In the context of personal branding H. Mirzoyan highlighted the archetypes of Jung's theory, which are reflected in personal branding and enable a person to stand out from the crowd, emphasize individuality and gain a competitive advantage in the chosen field of activity.
During the meeting an active discussion took place between H.Mirzoyan and the students, who were looking for getting responses to all the questions they were concerned about. The meeting lasted longer than expected considering the relevance of the chosen topic and the students' interest in the topic. An agreement was reached with the speaker to organize another meeting with the students in order to continue the active discussion.
At the end of the event, Lilit Adamyan, the Public Relations and Career Department of the Center, thanked Hrachuhi Mirzoyan for holding a meaningful discussion on the topic assuring the students of sustainable arrangement of similar professional discourses on different topics.
Public Relations and Career Department of ISEC NAS RA
