MASTER'S PROGRAM WITH DOUBLE DEGREE PROGRAM IN "MARKETING" SPECIALIZATION

International Scientific-Educational Center of the National Academy of Sciences of the Republic of Armenia and the University of Tuscia (Italy)

Program Objective

The master's adouble degree program in the specialization "Marketing" is implemented in cooperation with the International Scientific-Educational Center of the National Academy of Sciences of the RA and the University of Tuscia (Italy) to train high-quality professionals capable of operating in evolving international market conditions, developing and implementing marketing tools and data analysis methods, forecasting market opportunities, and making effective marketing management decisions.

Program Overview

- Duration: 2 years
- Academic load: 120 ECTS credits
- Instruction languages: Armenian and English
- Year 1 is completed at ISEC NAS RA, year 2 is completed at the University of Tuscia (Italy). Students must pass an interview with Tuscia university faculty to proceed to the second year.
- In Italy, students receive personal scholarships and travel expense compensation. They are entitled to live in the university’s dormitory and receive one free meal per day.
- The master's thesis is bilingual (Armenian and English) and defended in a hybrid format (in-person and online), with representatives from both institutions.
- Upon successful completion, students receive two separate diplomas: one in Marketing from ISEC and one in “Marketing and Quality” from the University of Tuscia.

Eligibility Requirements

- Hold a bachelor's degree in marketing or a related field (e.g., management, business administration)
- Be enrolled in the ISEC Marketing master's program (annual tuition fee: 600,000 AMD)
- Have a GPA of at least 16 at the end of the first year
- Possess B2-level English proficiency (assessed by ISEC or via IELTS/TOEFL certificates).

Program Content

Year 1 includes: financial management; information systems management; quality and management certification systems; marketing research/statistical analysis; international monetary economics/policy (elective); behavioral economics and management (elective); Italian language; and research work.

Year 2 includes: marketing and big data analysis / e-business; financial economics; advanced commercial law; business management; quality management in the context of Industry 4.0 (elective); sustainable innovation in product/service development (elective); business English; and professional practice with research work.